With more than 2 billion internet users worldwide, online marketing is becoming a more significant aspect of business strategies. As such, internet ad dollars are projected to surpass print spending for the first time this year.

According to a recent eMarketer report, U.S. online advertisement spending will increase 23.3 percent to $39.5 billion in 2012, before reaching an estimated $62 billion by 2016. Last year, online ad dollars totaled $32 billion.

"Advertisers' comfort level with integrated marketing is greater than ever, and this is helping more advertisers - and more large brands - put a greater share of dollars online," said David Hallerman, an eMarketer principal analyst.

While businesses are investing more in online marketing, spending for newspaper ads is decreasing. The report said newspaper ad dollars will decline from $20.7 billion last year to $17 billion in 2016, while magazine ad allocations will remain unchanged at $15.3 billion. eMarketer expects television will continue to occupy the largest share of ad spending with $64.8 billion this year.

Marketing strategies for small businesses are also designating more money for online advertisments, ecommerce sites and social media campaigns. According to a recent survey, 80 percent of small companies have a website, but 40 percent need help with search engine optimization to improve local search rankings. Meanwhile, 37 percent of respondents said they need advice on social media strategies, and 35 percent want support with email marketing.