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Why Cbeyond

Customer Stories

Fast-growing Firm Finds the Speed and Service It Deserves

About Next Marketing

  • Independent-award winning experiential marketing agency
  • On Inc. Magazine's list of fastest growing companies for 2007
  • Headquartered in Atlanta, GA

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Business Challenges

  • Support a rapidly-growing staff of full-time and contract employees
  • Network employees working at home or in the field
  • Keep pace with growth while keeping costs low

Results with Cbeyond

  • A seamless transition to a better, faster product
  • Reliable service the firm could count on
  • Robust mobile support for a team that's always on the move

Next Marketing faced a challenge that all businesses wish for: rapid growth. An award-winning experiential marketing agency that has worked with such well-known brands as General Motors and Hewlett-Packard, Next Marketing achieved 90 percent growth from 2006 to 2007. The company now employs 30 full-time staff members, with a similar number of contract employees. But after poor performance by their prior vendors, Next Marketing needed a communications provider who could keep up with their growth while keeping costs low - and reliability uncompromised.

  • Support a rapidly-growing staff of full-time and contract employees. Next Marketing needed a provider who made it easy to add and update permanent and temporary employees.
  • Network employees working at home or in the field. With more employees working remotely, Next Marketing's communication needs kept growing in complexity.
  • Keep pace with growth while keeping costs low. Next Generation needed more service - but containing costs was as crucial as ever.

“With Cbeyond, we have significantly greater capacity and our costs are a third of what they were before. We're saving money and getting better quality at the same time.”

Henry Rischitelli
President, Next Marketing

The Cbeyond Solution

With a single package of voice and data services, Cbeyond met all of Next Marketing's needs, in the office and in the field.

  • BeyondVoice II, a combined voice and data package with unlimited local phone service, offers up to 2 mbps high-speed Internet access and a scalable calling plan for mobile, domestic long distance, and inbound toll-free calling.
  • BeyondMobile keeps a mobile workforce connected with mobile voice and data services, including support for BlackBerry� service and laptop wireless cards.
  • CbeyondOnline, Cbeyond's customer control panel, offers easy management of account settings and payment options.

Results and Benefits

According to Rischitelli, the service and value that Cbeyond provides has exceeded Next Marketing's expectations. "Cbeyond's service has been absolutely reliable," Rischitelli said. "I never have to worry about whether my phones will work or if our bills will be too high. Cbeyond is a company that cares. We can count on them every day."

  • Cbeyond's packaged services are ideal for new businesses or companies who want to outsource 100 percent of their voice and data functions to a single provider.
  • From adding new hires to moving to a new location, Next Marketing can rely on Cbeyond to make every transition seamless and trouble free.
  • Next Marketing also benefits from Cbeyond's forward-thinking business strategy. "Cbeyond is not a company that has to play catch up when new technologies emerge," says Rischitelli. "They are constantly coming to us with new services and strategies for improving our business and they serve as a sounding board for our ideas, providing honest counsel on how we can succeed."

Download the full case study